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POPULARIZATION

Related cases

The current search engine market in China is characterized by 2 giants, Baidu and Google, as well as many other smaller competitors. Baidu and Google occupy a market share much bigger than others, above 80% in Beijing and Shanghai, 82.1% in Shanghai. Baidu occupies 52% market share in Beijing, Google 33%. Sohu, Sina and Yahoo’s share are 4.6%, 4% and 3.7%, other companies 3.3%. So, the search engine popularization strategy shall be focused on Google and Baidu.

Analysis of website users, target groups, key words;
Analysis of enterprise marketing flow, advertizing phrases, and relevant key words;
Optimization of website architecture and web pages, SEO；
GOOGLE ADWORDS；
baid competition place advertisement purchase；

SEO is the abbreviation of “Search Engine Optimization” (“sou suo yin qing you hua,” generally known as “sou suo you hua”). SEO’s major task is to optimize web pages, and, therefore, put the place of the search engine ahead, through acquiring information about how various search engines capture the pages on the Internet, search through the Internet, and determine the place of specific key words found out, etc., so as to increase visits to the website, and, ultimately, enhance the website’s marketing capabilities and advertizing effect.

Clear architecture and text linkage；
Website maps；
Websites shall be practical and informative, and the texts on the web pages shall be clear and accurate in conveying the author’s ideas；
Key words are distributed rationally and positioned accurately；
Use words, rather than pictures, to represent important names, contents or linkage.
Ensure a correct description and expression of marking properties of TITLE and ALT;
Make use of the robots.txt files on web servers;
...

Key words-loaded or frequently updated information should be placed where as closer to html as possible;
Do not use deceptive key words or linkages ;
Do not use maps to represent important names, contents or linkages;
The web pages are free of any errors and have passed the w3c certification;
Simplicity of the code: search engines like simple html codes; this is conductive to analysis;
Keep the pages as small as possible and delete the unwanted codes；
...

1. Google’s advantages

a. The largest search engine in the world based on full-text search

b. Extremely well targeted—this enable the clients to find you out on their own

A huge number of high-caliber users with purchase needs will directly visit businesses’ the websites through the “key words for product”, this making transaction more easy.
c. User groups include business people, government agencies and high-income individuals.

Baidu’s advantages

a.The largest Chinese web marketing platform in the world, with an extensive coverage

Baidu is the largest Chinese-language search engine and the largest Chinese-language website;
Covering 95% of Chinese netizen；
More than 0.1 billion times of search take place a day；

b. Fees to be charged on the basis of the results; the cost of acquiring new customers is low

Fees to be charged on the basis of the amount of the perspective customers who have visited the enterprise’s website; no charges for no visit by perspective customers;
Provide the enterprises with detailed and exact key-words visit report, the enterprises can log on to review the visits by any key word in any day;
Enterprises can proceed from their own needs and flexibly control their popularization intensity and capital input, thus to make full use of every penny.

c. Extremely well targeted—the customers can find you on their own

The perspective customers truly interested in an enterprise’s products will directly visit the enterprise’s related web pages by key words; this will help close a deal more easily.
Help enterprise obtain a large amount of telephone numbers, fax numbers and emails.